Client:
Churchill Estate Agency

Brief:
Churchill is an established and well respected estate agency in Acton, west London. They wanted to connect better with their local market, encouraging more sellers to consider them when putting a property up for sale.

Solution:
Using the company's existing branding, which is well known in their catchment area, a new quarterly newsletter was developed for direct mailing into people's homes. Additionally, a dynamic and informative booklet entitled "a guide to selling your home" was produced.

The newsletter worked to create more active awareness of the agency: every home in the area would receive one, informing the owners of the range of properties Churchill had on the market, and the sorts of prices they were selling for. Once a potential client had requested a valuation of their own property, the booklet would then be sent to them with the official estimate, making them aware of the full range of services offered by Churchill.

This two tier approach ensured that potential clients were attracted to the agency, and were then encouraged to contract them once initial contact had been made.